New Brunswick Cultural Action Plan
The province needed a new Cultural Action Plan built with the sector — not simply for it.
Client:
Province of New Brunswick
Executive Council Office, Communications and Marketing
New Brunswick’s 2014–2019 Cultural Policy no longer reflected the realities of the sector or the province itself. The relationship between culture, tourism, wellness, education, identity, and economic development had evolved significantly, and the province needed a new Cultural Action Plan built with the sector — not simply for it.
Services:
Strategy
- Bilingual communications
- Policy development
- Public consultation
- Stakeholder engagement
- Strategic planning
Insight Driven Direction supporting line
The final Cultural Action Plan was bilingual throughout — not a translation job but a genuinely bicultural document designed to be carried by both Francophone and Anglophone communities.
Portfolio designed and led an inclusive bilingual engagement process involving surveys, regional World Café sessions, and interviews with artists, municipalities, First Nations representatives, and sector leaders across the province. The process surfaced both shared
priorities and differing perspectives across New Brunswick’s diverse cultural communities.
Using the ReThink Process, we combined research, environmental scanning, engagement findings, and collaborative strategy development to create a renewed Cultural Action Plan with clear priorities and phased initiatives. The final plan connected culture to
broader provincial priorities including wellness, tourism, education, and community development, while ensuring the work reflected both Francophone and Anglophone perspectives throughout.