Canadian Gaming Association
National Policy Development and Strategic Communications for Responsible Gaming Show
Client:
Canadian Gaming Association
Navigate one of the most complex stakeholder environments in the country to advance responsible gaming policy in a credible and practical way.
Services:
Strategy
- Government relations
- Leaders on demand
- Policy development
- Responsible gaming strategy
- Stakeholder engagement
- Strategic Communications
This is Leaders on Demand at a national scale — Portfolio embedding specialized expertise in a complex sector.
The Canadian Gaming Association needed strategic counsel and communications support that could navigate multiple provincial jurisdictions simultaneously, understand what different provinces needed from national policy, where consensus was achievable, and where the creative tension between commercial viability and social responsibility had to be held, not resolved.
Mike Randall’s background at Atlantic Lottery Corporation — where he led all corporate communications and built the corporation’s corporate social responsibility frameworks — gave Portfolio an understanding of the gaming sector that no generalist firm could replicate.
Portfolio supported the development and communication of responsible gaming policy frameworks that could be adopted across provincial jurisdictions — advancing the sector’s commitment to player protection while maintaining the commercial and operational realities that sustain it.
This engagement exemplifies Portfolio’s national reach: Atlantic roots, deep sector expertise, and the ability to navigate the political complexity of multi-government policy work with credibility and care.