Agriculture Alliance of New Brunswick
Building a Road Map for an Entire Industry
Client:
Province of New Brunswick
Department of Agriculture, Aquaculture and Fisheries
New Brunswick’s agriculture sector was navigating significant change — shifting economics, climate pressures, generational transition, and increasingly complex relationships between producers, processors, and government. The Agriculture Alliance needed more than a top-down strategy document. They needed a practical road map that reflected the realities, challenges, and opportunities facing the full breadth of the sector.
Services:
Strategy
- Consensus building
- Implementation road mapping
- Sector research and analysis
- Stakeholder and community engagement
- Strategic planning
Need a cool directional think insight into the results.
Portfolio led a comprehensive engagement process with commodity groups, growers, processors, industry stakeholders, and government to understand perspectives, identify common ground, and build alignment around a shared path forward.
Using the full ReThink Process, we combined sector analysis, engagement findings, and collaborative strategic development to create an actionable plan with clear priorities and recommendations.
The result was a sector strategy built from the ground up through the voices of the industry itself — grounded in evidence, validated through engagement, and designed for implementation. The plan provided the Agriculture Alliance with a clear framework for growth, sustainability, and stronger collaboration across New Brunswick agriculture, and has since helped inform broader provincial conversations around the future of the sector.
The plan provided the Agriculture Alliance with a clear framework for growth, sustainability, and stronger collaboration across New Brunswick agriculture, and has since helped inform broader provincial conversations around the future of the sector.