About Us
Meeting you where you are. Moving you forward.
Direction is Everything.
What makes
Us tick
We work at the intersection of strategy, leadership, creativity, and action, and we’ve got a lot of tools in our strategic and creative portfolio to help you succeed. We believe that strategy without execution is just theory, and execution without strategy is noise. That’s why we built Portfolio to do the whole journey with our clients. From strategic roadmap through stakeholder engagement to creative execution to funding acquisition to hands-on implementation—we bridge the gaps others leave, stay until it's done, and measure success by your results, not our recommendations.
The Moments We're Built For
When direction is unclear
When plans stall
When reputation is at risk
When change feels bigger than your team can manage
When you need creative excellence to move your strategy forward
Why Choose Us
Tailored Expertise
Deep sector knowledge and strategy/action plans tailored to your needs and goals.
Creative Excellence
Some clients need full strategy and execution. Some have a plan but need help putting it into action. Many need a combination of both. We implement the phases you need to get you where you need to be.
Flexible Engagement
Some clients need full strategy and execution. Some have a plan but need help putting it into action. Many need a combination of both. We implement the phases you need to get you where you need to be.
Continuity
Some clients need full strategy and execution. Some have a plan but need help putting it into action. Many need a combination of both. We implement the phases you need to get you where you need to be.
ReThinking
Our proprietary ReThink process is the backbone of our approach to strategic planning and action. Unlike traditional models that focus on static planning, we prioritize execution, operational alignment and accountability into every phase.
The [Re]Thnk™ Process
Our proprietary methodology paints a clear picture and maps a clear path forward.
1
Reassess
Challenge assumptions, audit current state, understand all stakeholder perspectives.
2
Reimagine
Explore scenarios, identify opportunities, align diverse interests.
3
Reframe
Define strategy and positioning that multiple stakeholders can support.
4
Roadmap
Create actionable implementation plans with clear ownership and accountability.
5
Execute
Deploy our full capability—strategic planning, stakeholder engagement, creative execution, funding acquisition, hands-on implementation
Our People
We've Got a Lot of Good
People in Our Portfolio.
Creative thinking strategists. Strategic thinking creatives.
President
Mike Randall
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Designer
Kevin’s Beard
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Strategist
Amy Danny
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Sales
Somebody Else
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Strategist
Cindy Smith
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Account Manager
Brent Bent
- An international award-winning strategist.
- Over 30 years experience in results driven strategy development.
- Extensive knowledge and experience working in research and innovation related sectors.
Insights:
News & Articles
Storytelling in Marketing: From Claims to Connection
- December 2025
New Brunswick Growth Opportunities
- November 2025
Portfolio IP Strategy : Enabling Clients Business Goals
- October 2025
See What We've
Done for Others.
Imagine What We Can Do for You.